What is SEO?

Think of SEO as the key to making your website easy to find, engaging, and popular with
users’ searches. It gets you better rankings by search engines. This process improves a site’s
technical setup, content relevance, and link popularity.
Like a library recommending books that answer readers’ needs, search engines also
recommend SEO efforts to improve both the user search experience and page ranking:

• Proper keywords in titles, meta descriptions, and headlines.
• Descriptive URLs with keywords instead of random numbers.
• Schema markup indicates meaning in the page content, among other things.

Don’t sweat it. We make marketing easy, simple, and intuitive.
One thing that has replaced the role of a compass in our modern times, leading us through the
vast expanse of information, is search engines. Be it products, restaurants, or holidays, they

are the first place we turn to. For business owners, they are an opportunity—a golden one—to
send the right traffic your way.
SEO aligns your website to rank high on a search engine results page. This attracts more
visitors. The typical aim is always to get onto the first page of Google for those search terms
that are relevant and meaningful to your target audience. Thus, SEO is as much about your
audience’s desires and needs as it is about your website’s technical configuration aspects.
This is a general breakdown of how it works.

How do search engines work?

Search engines return results for any search query a user types in. To do this, they crawl and
“understand” the vast structure of web pages that comprise the Internet. An intricate
algorithm guides them. It tells them what results to give for each search.
For many, “search engine” is synonymous with Google, commanding about 83% of the global
market. Google-driven SEO strategies adhere to proven formats that yield optimal results.
Google’s mission is to deliver the best search experience to its users, and it does this by
providing the most relevant results in the shortest time possible.
This reduces the search experience to two main elements: the search term and user input.
Then, the search results themselves are the output.

How does Google make money?

Google makes money from its free search product by providing companies with a way to pay
for ads at the top of search result pages. Google Ads displays these PPC ads marked with the
word “Ad”.
Anatomy of Search Results SERPs
The anatomy of search results—SERPs—includes paid search results and “organic” search
results. Google produces organic results by determining what sites are relevant and of good
quality.

The Role of SEO

SEO works to raise your organic search results ranking. Though SERP real estate can seem
cluttered with its many components, SEO is a robust and profitable undertaking.
Google processes billions of search queries daily. So, organic search results will always be a
big part of a huge pie. Securing and maintaining the organic rankings takes some investment,
but each click to drive traffic to your site is free.